Get virtually sorted
Dentistry will never be completely virtual, well not in the next few years anyway. People will always have to physically push open your practice doors and sit down in the dentist’s chair to take advantage of your tooth fixing services. But you’d be wise not to ignore the online world as it’s awash with opportunities to help you retain existing patients and add to their numbers. So be online aware and take advantage of the wealth of ways you can make sure your website is seen and used as an efficient marketing tool to gain patients, as well as ensuring they stick around.
Standing out from other dental practices in your area may be a little tricky as you’re all in the same game, but it is possible to get yourself noticed by putting some effort into how you come across online. So be a bit of a character – don’t just settle for a bland presence. You’re used to adding a little sparkle to teeth, apply this same magic to your website.
A whopping number of searches are now done on mobile devices, so if your site doesn’t look just as whizzy on a tablet or smartphone as it does on a laptop, you may well be putting people off. It can be pretty frustrating using a smartphone and having to battle with tiny navigation buttons or trying to make out miniscule pictures on a website that just won’t move with the times. So make your site design ‘<a href="https://en losartan potassium 100mg.wikipedia.org/wiki/Responsive_web_design” target=”_blank”>responsive’, which simply means it adapts to the myriad of screen sizes on the market.
Many people ‘multi-device’ search, in other words they use a number of different devices to view the same website, so if yours looks good across the board, you’ll stand out from the dental crowd, or at least look like you have you finger on the technological pulse. Also, websites that aren’t mobile friendly are now pushed way down the ranks by certain search engines, so if you make your site do the right thing on mobile devices, the more likely you will pop up as a result when people search for a local dentist.
We need to talk – now!
Another way you can connect with people is by using a live chat facility – this is simply a mini window that pops up and invites a website visitor to chat. It provides a personal touch, is much quicker than email and offers a direct line of communication with any enquirers. You can respond immediately to any dental questions, offer up information or even secure an appointment booking on the spot!
Patients are doing it for themselves
Try using software that lets your customers or patients set their own appointments – this can save time and money, and put patients in control of their often overstuffed diaries. Some software even offers a facility for patients to complete onerous forms in advance which cuts down time spent scribbling in the waiting room.
Offering appointment bookings on line is a great add-on to the customer service you already provide. It cuts down on phone time, boosts productivity, reduces frustration and makes sure everyone connected with the practice knows where they are.
Help yourself by helping out
Dentists are often well known in their local communities, so use this local ‘fame’ and your respected position to advocate and support local causes – the community provides you with regular custom so why not give something back. You can then use your website to champion your chosen charities by letting people know how they can get involved or shouting about all your wacky fundraising efforts. This will have a really positive effect on how people view your practice and provide lots of uplifting content for your site.
So don’t stay still with a bog standard website that is unappealing and under active – keep your eye on advances in online marketing and web trends in general. Take advantage of internet tricks of the trade to help you connect with patients, smarten up your practice management and save money. By paying some attention to your web presence you will enhance your professional image, build your reputation and bring a stream of potential patients to your site.
If you would like some help marketing your practice, our experienced team can help you to bring your website and online presence into the 21st century.