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Orthodontic Manager’s Study Group (London)
May 9, 2016 @ 8:30 am - 4:30 pm£245
How a team approach can attract prospect private patients
Why you should attend:
Practice Managers have the opportunity to attend our bi-annual Orthodontic Managers’ Study Group (OMSG) in London, so if you are a business-focused manager with a desire to steer your practice to success, don’t miss our meetings.
This course will discuss:
Breaking down the Fear and Network for Business Growth
In today’s competitive business, the ability to network is crucial for business growth. Many people go to networking events, but very few know how to network effectively. Networking is more than just getting out and meeting people. Networking is a structured plan to get to know people who will introduce you to those who will.
It is an effective and a low cost marketing method for developing opportunities and contacts, based on referrals and introductions but unfortunately, one that many practices do not take advantage of.
Dynamic Perceptions will facilitate a networking session where delegates will not only be made able to share ideas that will contribute to everyone’s benefit but delegates will also learn specific skills and take away the Do’s and Don’ts of networking so they can support the practice for business growth.
Attracting Prospective Private Patients with a Team Approach
‘Bums on seats’ does not necessarily mean high conversion rates! It is about attracting the type of patient that has a real desire to use your services.
Social media and direct marketing activities to existing patients will increase your new patient enquiries only if the appropriate strategy is followed. Regardless of whether you do your own Social Media or outsource it externally, the practice should aim to be in full control of the type of message being delivered according to the audience on the other end.
Dynamic Perceptions has come up with a Top 10 Social Media Action Plan that every practice should follow to help increase their online community and communicate with customers without additional expense. All it requires is a team approach with a level of enthusiasm, creativity and commitment. We will give you the tools to empower you to lead the team!
The blind leading the blind! How can a practice manager ensure an inquiry is turned into an actual consultations?
Expectations from the front of house team or from a Treatment Coordinator to convert enquiries into real patients are high. However many practices lack the perimeters as to where to measure performance from. In this very powerful session, delegates will master the skills required and fully understand the processes needed to increase new patient inquiry conversions
Presented by Lina Craven
Founder and director of Dynamic Perceptions Ltd; an Orthodontic Management Consultancy and Training firm that can draw on many years of practice-based experience. Our purpose is to help you achieve a superior patient experience that results in improved efficiencies and an increased bottom line.
Introducing new colleagues to Dynamic Perceptions:
Holli Cheung – Marketing Manager
With over 10 years Marketing experience working with small, medium and large corporate organisations, Holli has extensive marketing communications experience within the B2C and B2B sectors, working with companies to improve their corporate image, increase brand awareness, achieve press coverage and maximise their online presence.
Course Title: Orthodontic Managers’ Study Group – London – How a team approach can attract prospect private patients
Course Download: Course Outline
When: London May 9th 2016
Where: London @ British Orthodontic Society (BOS), London