A good marketing strategy is vital for attracting the right patients and increasing customer loyalty. Unfortunately it’s all too common for time and money to be spent on tactics that don’t deliver. Ad-hoc activities usually provide little value, while a cohesive approach can have a big impact on your success.
This is where our team of orthodontic and dental practice marketing experts can help. We offer a bespoke service based on years of experience, so we know which communication tools work and which simply do not. Great marketing isn’t just about attracting new patients – it encompasses the whole patient journey.
Get it right and you’ll benefit from new enquiries, more referrals and a higher case acceptance rate.
Dental Practice Marketing Services
Our dental practice marketing experts will make sure your marketing is on the right track by devising a bespoke marketing strategy to complement your budget and resources. For a marketing strategy to be successful it also needs to be realistic. We’ll provide you with a step-by-step plan that’s ready to implement, either by your own team or with our help.
Branding has become increasingly important in the dental industry, and a strong brand will help you to reach the right customers and develop a valuable asset. We can help you to establish your orthodontic or dental practice with a creative and engaging logo, or even freshen up your existing brand.
Practice Information Literature
Practice literature is a cost effective way to market your services to referrers and patients alike. Good design and concise copy are vital for communicating your message clearly and enhancing your brand.
Sometimes it can be hard to take a step back and write for a less technical audience, and there can often be the temptation to say too much. That’s why we offer a full service package, where we write, design and print your flyers, stationery, information leaflets and patient packs.
Simply tell us what you’d like to achieve and your key messages and we’ll take care of the rest.
There is nothing new about Social Media, it’s been around since 1997, and Facebook is over 10 years old now! However, in the past few years there has been a massive leap in Social Media, and its effectiveness as a marketing tool for businesses.
We passionately believe that EFFECTIVE use of social media platforms will make the biggest difference to small businesses since the invention of the telephone.
Best of all we can help you make this most of this exciting opportunity.
We’ll help you determine the best social media platforms to be active on, we’ll profile your customers and then generate audiences on line, create content, make conversations and ultimately generate enquires into your business using these platforms.
As you know having an online presence is now essential for reaching new patients, and your website is a valuable asset that’s hard at work 24 hours a day. That’s why it’s so important to get it right and develop a website that’s:
- Easy to find
- Looks great on different devices
- Creates action
Your website is likely to be the biggest representation of your practice on-line, that’s why it’s critical to make sure it represents your business, services and core values.
We’ll work with you to really understand your practice and create a website that looks good, but is also functional and of course ticks all the right Google search boxes!
We can save you time by helping you with every aspect of your website creation, from project management and writing copy through to graphics and technical ‘behind the scenes’ development.
Once you’ve got a great looking website in place that you’re happy with, you’ll know that that’s just the beginning. You need to be continually improving your site and adding new useful content on a regular basis, as well as working behind the scenes in the ‘back-end’ of your site. All of this work is called SEO – Search Engine Optimisation – and it’s the constant maintenance that your website needs to rank as high as possible within Google.
Google algorithms are constantly evolving and adapting to the way in which the internet is being used. Your website has to keep up-to-date with these changes if you want your practice to be found online. We can save you time and money by helping you with all of your SEO and by making sure your website is performing as effectively as it can. We’ll track and measure what’s working and do more of it, and what isn’t working we’ll adapt and change. By understanding your business, and agreeing what you need from the website, we’ll work with you so that your website is generating enquires for your business.
Staying in touch with existing clients and prospects should be a key part of your digital marketing activity. We’ll help you create a great looking newsletter that educates, informs and engages with your data list, making sure that you’re front of mind when it comes to your relevant services.
We don’t believe in spam emails that are obtrusive, unwanted and unread but rather in genuine content, with interesting articles that your clients and prospects will get value from.
To find out more about how we can help you with your dental practice marketing call us now on 01296 748692.